This episode delves into the cultural and historical essence of Malaysian crafts, highlighting Songket and Batik as symbols of heritage and artistry. We also discuss their evolving role in modern tourism and global markets, showcasing how platforms like Kraftera and digital media are empowering artisans and connecting traditions with contemporary opportunities.
About the podcast
Traditional tourism is getting completely flipped on its head in Malaysia, and it's happening through something most people would never expect - podcasting. The data shows tour operators who've adopted this approach are seeing a 300% increase in direct bookings.
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